It is an expression to indicate the advantage of acting when the adversary or opponent least expects it.
furoya
For me 'surprise factor' does not become a locution, and it is understood very clearly. I still explain, just in case I'm wrong: it's the factor, fact or part of an operation that some involved party doesn't expect, so it's surprising.
John Rene Plaut
SURPRISE FACTOR In war : element that grants an advantage to the attacker, which is to surprise the enemy, attacking him so that he is unprepared.
PATRICIA
It is said this way when you are going to use an unexpected method for the people you want to surprise.
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